Average Revenue Per User

Revenue during a defined period divided by number of active users during the same period.

Example:

Acme corporation had $10,000 in revenue in May. There were 1,000 active users that month.

$10,000 / 1000 = $10 Average Revenue per User

Note: A consistent definition for "active user" is required to track this metric across period.

This metric can help you determine trends in average sale price across periods. If this metric increases, it means that active users are, in general, spending more per transaction.