Summary

• Strategic execution involves proving that product efforts are based on strategy, not just being reactive.

• Start with a clear definition of success, based on goals (general) and objectives (measurable and time-bound).

• Success should be balanced across multiple aspects like financials, customer relationships, and thought leadership.

• Validate the definition of success with key stakeholders (leadership, sales, engineering).

• Develop a strategy that outlines the course of action to achieve success, considering different paths for goals (e.g., increasing revenue vs. reducing costs).

• The strategy should exclude alternative paths, clarifying what the team won’t do.

• Create a roadmap that demonstrates how value will be delivered, mapping each item to the strategy and definition of success.

• Ensure continuous alignment with stakeholders throughout the process to avoid disconnects and adjust based on feedback.

• Consider the organization's values, brand, and competencies when defining success and strategy.

• This approach leads to strategic execution, combining aspiration (vision) with action (roadmap).