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Greg Prickril
Dec 3, 202410 min read
Business of Product: December 2024
Happy December! You might notice the newsletter looks a little different this month. From now on, we’ll be focusing on the commercial...
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Greg Prickril
Nov 27, 20244 min read
What the hell is happening to PM?
It seems that virtually everyone tuned into what’s happening in product management senses that big changes are imminent.
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Greg Prickril
Oct 29, 20243 min read
Creating SPACE for Critical Thinking
In this series on critical thinking, I'll offer a simple mnemonic that will help you actively engage critical thinking when appropriate....
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Greg Prickril
Oct 27, 20242 min read
A New and Improved Product Trio
A product is only as good as the business that’s built around it so there are many important stakeholders involved in “product” (a term that
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Greg Prickril
Oct 22, 20243 min read
Product Discovery <> Feature Discovery
Discovery represents a conscious effort to seek this input out. However, not all discovery is the same.
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Greg Prickril
Oct 18, 20243 min read
Critical Thinking: The Triggers
In a previous post , I described critical thinking and emphasized its criticality. In this post, I'd like to enumerate scenarios that...
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Greg Prickril
Oct 16, 20242 min read
What the World Needs Now: Critical Thinking
Critical thinking is a competency that involves analyzing, evaluating, and synthesizing information objectively to make well-reasoned judgme
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Greg Prickril
Sep 19, 20247 min read
The Definitive Guide to Product Market Fit in Enterprise B2B
PMF is simply a level of confidence. We can express this confidence quantifiably, but there is still a strong element of subjectivity and ju
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Greg Prickril
Sep 9, 20244 min read
My Problem with North Star Metrics
The idea of the North Star Metric (NSM) sounds compelling at first glance: pick one key metric, rally the entire team around it, and watch a
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Greg Prickril
Aug 26, 20242 min read
From the Trenches: The Confidence Game
EVERYBODY is (at least a little) full of sh*t. EVERYONE. We're all doing our best to put our best foot forward and hoping no one notices our
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Greg Prickril
Aug 25, 20243 min read
Industry Lies About Disruptive Automation
Beginning in the eighties, robots began replacing humans in automobile product plants. Tons of misinformation was generated to prevent a rev
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Greg Prickril
Jul 4, 20242 min read
PM 2030: Product Discovery First Phase Review
In the previous installment of this series, our intrepid product manager, Isaac, had been tasked with doing product discovery on...
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Greg Prickril
Jun 19, 20242 min read
PM 2030: Business Model Gut Check
The AI-based tool has done days of work in a few seconds.
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Greg Prickril
Jun 19, 20242 min read
Product Management 2030: Discovery with GenAI
All this talk of the impact of GenAI on product development has got me thinking about how the roles and tasks will evolve.
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Greg Prickril
Jun 1, 20242 min read
Let's Get Some Terms Straight: Generative AI, LLMs, and AI Chatbots
As is often the case in tech, especially with relatively new developments, there's a tendency to get sloppy with terminology. When it...
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Greg Prickril
May 26, 20243 min read
Creating a Product Strategy for the First Time
Recently, I started coaching someone tasked with creating a product strategy for re-implementation of a product introduced to the...
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Greg Prickril
May 16, 20242 min read
ChatGPT 4o: The Posh Spice Test
I'm a big fan of the power of generative AI. I recently created a Spice Posh meme and posted it on LinkedIn with a bit of text (original...
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Greg Prickril
May 5, 20242 min read
New Definition of Strategy
Priorities should be set in the context of a strategy, i.e., we should prioritize things that are strategic unless there’s a compelling reas
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Greg Prickril
Dec 14, 20233 min read
I assume your hypothesis carries evidence of risk...
There are a few terms used in product development that were borrowed from scientific research and even project management that have lost...
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Greg Prickril
Dec 3, 20233 min read
POC vs. Prototype vs. MVP
POCs, prototypes, and MVPs are important tools for product development organizations but often misunderstood.
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