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Customers are Your Best Prospects: Calculating Customer Lifetime Value
It's easy to overinvest in chasing new business while overlooking a more efficient growth strategy: maximizing Customer Lifetime Value...
Greg Prickril
Feb 272 min read
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The Strategic Role of Portfolio Management
At its core, portfolio management is a strategic process dedicated to answering two critical questions...
Greg Prickril
Feb 263 min read
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Technical Debt or Technical Leverage?
What if, instead of treating technical debt as an inevitable evil, we viewed it as technical leverage?
Greg Prickril
Jan 312 min read
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Business of Product: December 2024
Happy December! You might notice the newsletter looks a little different this month. From now on, we’ll be focusing on the commercial...
Greg Prickril
Dec 3, 202410 min read
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What the hell is happening to PM?
It seems that virtually everyone tuned into what’s happening in product management senses that big changes are imminent.
Greg Prickril
Nov 27, 20244 min read
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Creating SPACE for Critical Thinking
In this series on critical thinking, I'll offer a simple mnemonic that will help you actively engage critical thinking when appropriate....
Greg Prickril
Oct 29, 20243 min read
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A New and Improved Product Trio
A product is only as good as the business that’s built around it so there are many important stakeholders involved in “product” (a term that
Greg Prickril
Oct 27, 20242 min read
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Product Discovery <> Feature Discovery
Discovery represents a conscious effort to seek this input out. However, not all discovery is the same.
Greg Prickril
Oct 22, 20243 min read
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Critical Thinking: The Triggers
In a previous post , I described critical thinking and emphasized its criticality. In this post, I'd like to enumerate scenarios that...
Greg Prickril
Oct 18, 20243 min read
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What the World Needs Now: Critical Thinking
Critical thinking is a competency that involves analyzing, evaluating, and synthesizing information objectively to make well-reasoned judgme
Greg Prickril
Oct 16, 20242 min read
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The Definitive Guide to Product Market Fit in Enterprise B2B
PMF is simply a level of confidence. We can express this confidence quantifiably, but there is still a strong element of subjectivity and ju
Greg Prickril
Sep 19, 20247 min read
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My Problem with North Star Metrics
The idea of the North Star Metric (NSM) sounds compelling at first glance: pick one key metric, rally the entire team around it, and watch a
Greg Prickril
Sep 9, 20244 min read
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From the Trenches: The Confidence Game
EVERYBODY is (at least a little) full of sh*t. EVERYONE. We're all doing our best to put our best foot forward and hoping no one notices our
Greg Prickril
Aug 26, 20242 min read
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Industry Lies About Disruptive Automation
Beginning in the eighties, robots began replacing humans in automobile product plants. Tons of misinformation was generated to prevent a rev
Greg Prickril
Aug 25, 20243 min read
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PM 2030: Product Discovery First Phase Review
In the previous installment of this series, our intrepid product manager, Isaac, had been tasked with doing product discovery on...
Greg Prickril
Jul 4, 20242 min read
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PM 2030: Business Model Gut Check
The AI-based tool has done days of work in a few seconds.
Greg Prickril
Jun 19, 20242 min read
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Product Management 2030: Discovery with GenAI
All this talk of the impact of GenAI on product development has got me thinking about how the roles and tasks will evolve.
Greg Prickril
Jun 19, 20242 min read
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Let's Get Some Terms Straight: Generative AI, LLMs, and AI Chatbots
As is often the case in tech, especially with relatively new developments, there's a tendency to get sloppy with terminology. When it...
Greg Prickril
Jun 1, 20242 min read
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Creating a Product Strategy for the First Time
Recently, I started coaching someone tasked with creating a product strategy for re-implementation of a product introduced to the...
Greg Prickril
May 26, 20243 min read
42 views
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ChatGPT 4o: The Posh Spice Test
I'm a big fan of the power of generative AI. I recently created a Spice Posh meme and posted it on LinkedIn with a bit of text (original...
Greg Prickril
May 16, 20242 min read
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